Auditory-Visual Speech Processing (AVSP'99)

August 7-10, 1999
Santa Cruz, CA, USA

Maximized Modality or Constrained Consistency?

Clifford Nass, Li Gong

Department of Communication, Stanford University, Stanford, CA, USA

A key debate in the interface literature is whether to make each modality as human-like as possible or instead to match the level of humanness of each modality. A three-condition experiment (recorded speech with synthesized face; synthesized speech with a synthesized face; or recorded speech with no face) was conducted (N = 36). When the modalities were matched, individuals exhibited significantly greater impression management and willingness to disclose personal information and felt more comfortable using the interface.

Full Paper

Bibliographic reference.  Nass, Clifford / Gong, Li (1999): "Maximized modality or constrained consistency?", In AVSP-1999, paper #1.